It all started back in 2005, when senior and eminent journalists from all the leading automobile magazines in India got together and decided to create and confer the Indian Car of the Year (ICOTY) award.
This award is an expert and independent judgment of the best new car. The highly experienced jury members are responsible for selecting a single decisive winner, and the voting process has been designed to be very fair and tamper-proof. Criteria like price, fuel-efficiency, styling, comfort, safety, performance, practicality, technical innovation, value for money, and suitability for Indian driving conditions are particularly important factors while deciding on the winner.
ICOTY is the most credible and coveted Indian automotive award, and is often referred to as the ‘Oscar’ of the Indian automotive industry. JK Tyre has been a proud sponsor of the grand award ceremonies right from the inception of the award.